6 Brilliant Ways To Improve Your Website’s Conversion Rates
Learn how to boost sales by improving your website’s conversion rates. Our six brilliant techniques will guide you in the process.
Conversion rate is an essential metric to evaluate your digital marketing efforts. It helps measure the performance of your business and know the loopholes in your sales operation.
In this article, we will learn more about conversion rates and six brilliant techniques to improve it.
What is Conversion Rate?
The conversion rate is the percentage of visitors who take the desired action out of the total number of visitors. It is the ROI indicating the effectiveness of your website’s design and marketing campaigns.
Let’s say an online store receives 100,000 people a day and 3000 people among them buy something from your website, then the conversion rate of your E-commerce store will be 3000/100,000 = 3%.
The conversion rate varies from industry to industry and quite an amazing metric to analyze the overall user experience. Studies show a good conversion rate range between 2 and 4%. For e-commerce, the average conversion rate is 2.75%.
How To Improve Conversion Rates?
Just like every metric, you can also improve your conversion rates by optimizing your landing page, content, and web design. Here are six amazing ways to do so.
1. Improve your landing page.
A landing page is where your consumer gets to know about you. So for better conversion rates, you need to ensure it is interactive, creative, and minimalistic to hook and persuade the user to take the desired action. You can achieve this by improving the design, content, and CTA message of the landing page.
2. Add a pop-up to your site.
Using pop-ups is a great way to experiment with the conversion rate of your website. According to Sumo, the average conversion rate of pop-up is 3.09% and for new users, it is 11%. While setting up popup make sure it is engaging, easy to close, and doesn’t annoy the user. Keep experimenting with offers until you obtain the right conversion rate.
3. Make short and concise forms.
If your conversion rate varies with the number of people sign up on your form. Then you can improve it further by reducing unnecessary details and keeping only necessary fields in the form. This makes the form-filling experience customer-friendly.
4. Show you are credible.
In the digital crowd of users, no one signs up on a new and unknown website. To improve conversion rate you need to show your credibility. You can do this by adding logos, reviews, and testimonials on your website. Publishing a case study of how you grew your business or helped a client achieve tremendous results will also be fruitful for your conversion rate.
5. Integrate live chat tools.
Adding live chat to your site can enhance your user experience and solve queries they might have before buying your product. Providing answers on time and interacting with your users is another awesome way to improve conversion rates.
6. Provide a money-back guarantee.
Most consumers are risk-averse and want to be sure if your product is worth their money. Offering a money-back guarantee is a great marketing tactic to convert these types of users and improve your conversion rate.
Conclusion
Summing up, the conversion rate is an essential website metric and provides valuable insights. Do implement our brilliant tactics to improve your conversion rate and increase your revenue. We at iPro Dezign offer a one-stop-solution to all your web design and marketing needs. Contact us today to improve the design of your landing page, add new features to your website, and grow your business.
