WeChat Moment Advertising
WeChat Moment Advertising is one of the Tencent program enabling companies to display promotional advertisements on users timeline. Equivalent to Facebook Ads, WeChat Moment Ads appear on users’ timeline as a sponsored ad while users are scrolling through the WeChat Moments.
Based on WeChat Official Accounts ecosystem, WeChat Moments Ads are native ads presented in Moments in a format similar tooriginal content created by friends. With the capability of reaching hundreds of millions of high-quality users, Moments Ads offer advertisers the most distinctive online social marketing platform in China.
WeChat ads enable brands to grow WeChat Official Account followers, drive traffic to website, drive traffic to physical stores, generate App downloads, and so on.
Inbound Ads
Reach Chinese users while they are residing in mainland China (1.4bn China population; 1.04bn MAU WeChat users)
Outbound Ads
Reach Chinese travellers while they are in-market (>70mil Chinese outbound tourists to travel overseas travel last year)
Local Ads
Reach local users (e.g. Hong Kong/ Singaporean/ Malaysian/ etc..). WeChat is also a leading social chat application across different foreign countries such as The United States, Canada, Australia, New Zealand, etc..
WeChat Official Account
WeChat Moment Advertising is one of the Tencent program enabling companies to display promotional advertisements on users timeline. Equivalent to Facebook Ads, WeChat Moment Ads appear on users’ timeline as a sponsored ad while users are scrolling through the WeChat Moments.
Based on WeChat Official Accounts ecosystem, WeChat Moments Ads are native ads presented in Moments in a format similar tooriginal content created by friends. With the capability of reaching hundreds of millions of high-quality users, Moments Ads offer advertisers the most distinctive online social marketing platform in China.
WeChat ads enable brands to grow WeChat Official Account followers, drive traffic to website, drive traffic to physical stores, generate App downloads, and so on.
Broadcast
Broadcast information to promote your brand with text and multimedia.
CRM
Utilize the account for CRM + easily manage customer inquiries more efficiently with the auto-reply tool.
Payment
Enable WeChat Pay for one touch m-payment with O2O potential.
Data Analytics
Better understand your followers and optimize loyalty with full dashboard.